Maison Hermes Installation | Tokujin Yoshioka

17 December, 2009

PROJECT Maison Hermès Window Display
LOCATION Tokyo, Japan
DESIGNER Tokujin Yoshioka
DURATION November 19, 2009 – January 19, 2010

Tokujin Yoshioka’s concept for the Maison Hermès Window Display is inspiring in its simplicity and ingenuity.

The designer’s statement:

“This is a design to introduce a world of fantasy, Hermes’ lively scarves, which now represent one of the significant brand images.

On designing a window-display at the 1F Maison Hermes, I intended to express people’s daily ‘movements’ with a suspicion of humor. There are moments when I perceive a hidden presence of a person in the movements born naturally in daily life. In this installation, I created a space where one can perceive someone behind the scarves as if life were breathed into them.

The window is designed with an image of woman projected on to the monitor. The scarf softly sways in the air in response to the woman’s blow.”

More information and video:
Tokujin Yoshioka News

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